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About us

In the ever-evolving world of fashion, Alviya emerges as a testament to India's opulent heritage of art and craft. India has perennially been the global epicenter of rich and intricate design. Alviya, as a brand, is steadfast in its mission to unearth and showcase the diverse crafts from across India through meticulously curated fashion offerings for our discerning clientele. Our overarching objective is to provide the discerning consumer with premium fashion at affordable prices, ensuring accessibility to all.

Our curated collection features a captivating array of traditional prints, including Ajrakh, Bandhani, Patola, Ikat, and Kalamkari, harmoniously integrated into contemporary fashion. Our unwavering commitment extends to the choice of fabrics, which range from the breathable comfort of cool cotton to the timeless elegance of Chanderi, the delicate allure of chiffon, and the sheer sophistication of organza, among other premium materials. Our portfolio encompasses a versatile spectrum of ensembles, from meticulously crafted suit sets to co-ord sets, modern lehengas, and ethnic dresses, all painstakingly designed with contemporary silhouettes. Each piece boasts exquisite embellishments, featuring distinctive embroidery techniques such as Zardosi, Chikankari, Gota Patti, Muqaish, Phulkari, and more.

Alviya is a destination where the discerning shopper can find an ensemble that effortlessly transitions from day to evening, with our meticulous consideration of comfort and ease. We endeavor to offer a range that not only enhances your style but also ensures that you cherish your fashion choices.

Founded by industry veterans Alpana and Vimarsh, who bring a wealth of experience from the global fashion market, Alviya has made an indelible mark with its establishment as a western wear brand in India under the Attic Salt banner. Driven by customer feedback and a burgeoning demand for Indian wear, they have launched Alviya with a vision to celebrate India's rich artistic heritage and contemporize it, making it accessible to a broader audience. Alviya, in essence, is a testament to the fusion of timeless Indian craftsmanship with modern accessibility.